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Precision with Purpose

Every box of EcoBullet ammunition is a step toward cleaner shooting and a healthier planet.

The science of shooting clean

When a conventional primer fires, it releases lead styphnate combustion products into the air, directly into the shooter's breathing zone. On enclosed indoor ranges those particles recirculate and settle on every surface. There is no safe level of lead exposure; there is only less. We are not guessing. We are following the science.

Range Employee Safety

Range employees face the highest exposure levels. Many indoor ranges are moving to lead-free-only policies. Our lead-free primers and fully jacketed 9mm and 300 Blackout bullets help keep airborne lead down. Some lead-free-only ranges also require lead-free bullets, so check your range's policy.

Casings that close the loop

Brass is one of the most recyclable metals on earth. Yet the ammunition industry continues to rely heavily on virgin brass, requiring energy-intensive mining and refining operations that generate significant carbon emissions and environmental disruption.

Our 9mm and .223 use recycled brass cases; the 300 Blackout uses new brass for subsonic consistency. Recycling brass takes a fraction of the energy of making it from newly mined copper and zinc, needs no new ore for the case, and keeps material out of landfills.

Recycled brass processed to SAAMI specifications performs like new brass in ammunition: the same strength, consistency and reliability, with a much smaller environmental footprint.

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Recycled brass in our 9mm and .223 cases
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Energy vs. brass from newly mined metal
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New ore mined for a recycled case

CO₂-neutral from factory to range

We track and offset every gram of carbon dioxide generated by our manufacturing, packaging, and logistics operations.

Protect Your Health

No lead in our primers, so less lead in the air you breathe at the firing line.

Reduce Waste

Recycled brass means less mining, less energy, and less material in landfills.

Offset Carbon

Every box is manufactured and shipped under CO₂-neutral operations.

Fund Conservation

A portion of every sale goes directly to habitat restoration and wildlife protection.